Bing Surfboards

Leucadia has always felt like one of those sleepy coastal enclaves where time hangs suspended just before dawn—the streets still quiet, the smell of salt in the air, and the Pacific waiting at the end of every road. For decades, this pocket of North County San Diego has been a haven for surfers chasing something more than just waves: a sense of identity, rebellion, and community. It was into this landscape that Bing Surfboards found its way, carrying with it a deep-rooted heritage in shaping the sport.