Mitch’s Surf Shop opened its doors in 1967. More than just a retailer, Mitch’s became a hub for San Diego’s surf tribe—a place where generations of groms picked up their first boards, where seasoned watermen debated fins and foam, and where the soul of surfing remained refreshingly uncommercial.
Mitch’s was never about flash or hype. The shop carried the practical heart of surf culture: hand-shaped boards, trusted gear, and a staff that spoke the language of swells and seasons. Over the decades, as surfing boomed and brands went global, Mitch’s remained local—an anchor of authenticity in a rapidly changing industry.
Its legacy stretches well beyond retail. Mitch’s is woven into the identity of Solana Beach, standing as both a time capsule and a living, breathing part of North County’s surf lineage. For countless surfers, the memory of pulling into the shop before a dawn patrol session, wax still cool from the night air, is as much a part of the experience as the first drop into a clean left at Seaside Reef.
This print is delivered as an 12in x 9in Fine Art print.
Paper is Moab - Lasal Exhibition Luster: 300gsm, RC Paper, Ultra White, Pro Semi-Gloss
Additional sizes and mediums are available on request.
Prints generally ship in 7-10 days. For expedited shipping, please reach out.
Mitch’s Surf Shop opened its doors in 1967. More than just a retailer, Mitch’s became a hub for San Diego’s surf tribe—a place where generations of groms picked up their first boards, where seasoned watermen debated fins and foam, and where the soul of surfing remained refreshingly uncommercial.
Mitch’s was never about flash or hype. The shop carried the practical heart of surf culture: hand-shaped boards, trusted gear, and a staff that spoke the language of swells and seasons. Over the decades, as surfing boomed and brands went global, Mitch’s remained local—an anchor of authenticity in a rapidly changing industry.
Its legacy stretches well beyond retail. Mitch’s is woven into the identity of Solana Beach, standing as both a time capsule and a living, breathing part of North County’s surf lineage. For countless surfers, the memory of pulling into the shop before a dawn patrol session, wax still cool from the night air, is as much a part of the experience as the first drop into a clean left at Seaside Reef.
This print is delivered as an 12in x 9in Fine Art print.
Paper is Moab - Lasal Exhibition Luster: 300gsm, RC Paper, Ultra White, Pro Semi-Gloss
Additional sizes and mediums are available on request.
Prints generally ship in 7-10 days. For expedited shipping, please reach out.
